Google new metrics you should pay attention to evaluate your goals

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser? In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

 

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

 

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

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To know more about our services please contact us at [email protected] or call us on 1800 957 890

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Your next station in digital marketing – AMAZON

At the end of 2017, Amazon finally launched the complete online shopping service in Australia, which gave a huge surprise to all Australian and promote online shopping business model into next level. Due to the unsuccessful experience in Australia market, this international online retail giant deliver wide range of products and convenient services to build customers’ loyalty and confident from previous failure launch. A year after, Amazon is going to provide new digital marketing service similar to Facebook AD manager and Google AdWords, which is designed for all business to purchase advertisements targeting specific customer on Amazon.

            Although Amazon occupies only 4.1 percent ($4.61 billion) of U.S. digital advertisement spending, it beats other advertising service provider, such as Oath and Microsoft, and is challenging the domination of Facebook and Google in the industry. According to Amazon’s report, it revealed that $2 billion in advertising sales is recorded in third quarter 2018, which has nearly 129 percent increase comparing to 2017 and become 3rd biggest digital marketing provider in the market. You may consider that Google and Facebook are providing complete and latest digital marketing services and technologies for marketers to access target market, there is no reason to shift your marketing budget on other platforms. However, the power and function of Amazon is more than your expectation. Amazon is different from search engine and social media; it is focusing on the front retail sale and product demonstration on single platform, which means that advertisers would have direct connection with target amazon users to deliver product and brad information immediately. This kind of business model would be effective for retail business to raise exposure and awareness to target customers with interests on kinds of product. While Amazon customer base is huge and worldwide, it would be an ideal marketing platform for retail business owners to explore potential market, raise brand awareness and build positive customer relationship.

The blurring line between Traditional and Digital Marketing

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser? In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

 

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

 

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

Ready to find out more?

To know more about our services please contact us at [email protected] or call us on 1800 957 890

Click Here

Tricky way to get best SEO result on Google

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser? In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

 

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

 

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

Ready to find out more?

To know more about our services please contact us at [email protected] or call us on 1800 957 890


Click Here