Google Chrome is one of the famous web browsers in the world, there are over 1 billion active users using its services to explore Internet nowadays. As we know, Chrome has tight connections between users’ profile and other Google services, such as search engine, YouTube, and Google Drive, users’ searching experience and interaction are significant benchmarks for marketer to have deeper recognition on their target market in order to develop strategic remarketing campaigns and local Search Engine Optimization (SEO).
There are two main factors that marketers would like to know to improve on-site optimization, users’ preference and page loading speed. For user’s preference, users have different attitudes to response to website information. For instance, Chrome users’ preference on OS system, devices, and connection type, these factors would have influences to web loading speed and web-surfing experience. CrUX provides comprehensive data for marketers to analyze target customers on Chrome so as to develop strategic local SEO and marketing campaign. On the other hand, web loading speed is based on performance metrics, First Content Paint (FCP) and DOM Content Loaded (DCL). While image quality and size would have huge influence to loafing speed and also search engine ranking, you should remain FCL speed as low as possible all the time to help search engine customers loading your web.
Chrome User Experience Research (CrUX) is a brand new SEO tool providing advanced level of analysis on Chrome users’ experiences. The concept behind this tool is utilizing Google BigQuery in Google Cloud service to compare users’ experience on page speed, device distribution and connection types, you may have complete optimization basing on those information to drive more traffic and impression of your website. Don’t waste your time, come to see the power of CrUX.
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