Many Australian companies offer the same products and services as you do. However, not all of them are competitors. This is because they don’t target the same geographical audience as you. Most people use the services or businesses close to where they live or work to save time and money. Your ideal target market is often in your area, which is why you need local SEO to ensure that they find you. MaITs offers businesses in Brisbane and the Sunshine Coast local SEO expert advice on how your business can stand out.
While SEO is aimed at getting your business found by the right people, local SEO is aimed at getting your business found by the right people in an area. This involves giving customers the information they need to visit or call your company or, make a purchase. The information a local customer would be interested in would differ greatly from the interest of a customer who just wants to know more about your brand. A local customer will want to know your address as well as your operating hours and, they’ll want to know if there are accurate directions that will take them there.
A potential customer should be able to find your business’s street address and telephone number easily and quickly, whether your website is being viewed on a PC or mobile device. For this reason, your business’s mobile website performance can also impact your local SEO outcomes. A great mobile website loads instantly. It is easy to read on a small screen and, leaves no guesswork when it comes to navigation. This way a person wanting to fill in a form or, click through to a Contact Us page, can do so easily. For more information, check out our blogs on SEO available on our website.
A major factor impacting local SEO efforts and how your business is perceived is how frequently it is reviewed and the kind of reviews it receives. The more reviews and the more positive they are, the better. Getting people to leave reviews and following up on customers is part of local SEO.
As Brisbane and Sunshine Coast local SEO experts, the team at MaITs knows both local SEO and standard SEO inside out. Contact us today so that we can discuss how to best combine the two in order to meet your business goals.