Once you prepare good IT equipment, strategic marketing campaign and stylish website to run your business, you discover that your target customers are inactive and low engagement in your website. This situation may be caused by insufficient information or incomplete backlink support of your business to gain higher position on search engine. At this moment, you would need to have improvement on local SEO (Search Engine Optimization) to increase search visibility of your business toward your target customers.
Google My Business (GMB) is an easy way to make your company visible toward people in your area. The first thing you need to do is to enter the business address and service area. This will make search engine to calculate the possible amount of audiences and display your business information to the audiences searching for those keywords within that area. Beside business location, there are many types of business citation should be included on GMB to get higher ranking on local search engine. For example, contact detail, such as phone number, social profile and email address, to provide more opportunities for target customers to have understandings and interaction with your business in order to boost goal conversion rate.
Moreover, detail description plays an important role in local SEO to increase local search engine ranking. While business owners can place some strong keywords relating to their business categories or service, it increases possibility for search engine to connect your business to target customers.
Local SEO is a continuous process for business owner to build connection with target customers, so you should start review your GMB today to get higher rank in local search engine