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Google new metrics you should pay attention to evaluate your goals

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser? In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

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Your next station in digital marketing – AMAZON

At the end of 2017, Amazon finally launched the complete online shopping service in Australia, which gave a huge surprise to all Australian and promote online shopping business model into next level. Due to the unsuccessful experience in Australia market, this international online retail giant deliver wide range of products and convenient services to build customers’ loyalty and confident from previous failure launch. A year after, Amazon is going to provide new digital marketing service similar to Facebook AD manager and Google AdWords, which is designed for all business to purchase advertisements targeting specific customer on Amazon.

Although Amazon occupies only 4.1 percent ($4.61 billion) of U.S. digital advertisement spending, it beats other advertising service provider, such as Oath and Microsoft, and is challenging the domination of Facebook and Google in the industry. According to Amazon’s report, it revealed that $2 billion in advertising sales is recorded in third quarter 2018, which has nearly 129 percent increase comparing to 2017 and become 3rd biggest digital marketing provider in the market. You may consider that Google and Facebook are providing complete and latest digital marketing services and technologies for marketers to access target market, there is no reason to shift your marketing budget on other platforms. However, the power and function of Amazon is more than your expectation. Amazon is different from search engine and social media; it is focusing on the front retail sale and product demonstration on single platform, which means that advertisers would have direct connection with target amazon users to deliver product and brad information immediately. This kind of business model would be effective for retail business to raise exposure and awareness to target customers with interests on kinds of product. While Amazon customer base is huge and worldwide, it would be an ideal marketing platform for retail business owners to explore potential market, raise brand awareness and build positive customer relationship.

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The blurring line between Traditional and Digital Marketing

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser? In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

Ready to find out more?

To know more about our services please contact us at [email protected] or call us on 1800 957 890

Click Here

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Tricky way to get best SEO result on Google

Did you notice that page loading speed of your website is slower comparing to your competitors? Or do you need to spend 10 seconds loading time for a single image on the browser?. In most situations, they are caused by size of image files and programming of web structure, which have direct influence to users’ bounce rate and session time. Therefore, lazy loading content would be possible and effective option to reduce audiences’ loading time on site images and other visual information.

Basically, there are two kinds of information being loaded when audiences access to your website, they are First Content Paint (FCP) and DOM content loaded (DCL). For FCP, it will be triggered when any content is being detected by the render, including text, image or canvas. First Paint and First Paint Content are different, while First Paint is triggered by any render detected in the browser, it could be uninformative change as background color. FCP become an important metric for SEO specialist to expect user experience on web performance, it would provide accurate and clear insight for them to do targeted Search Engine Optimization (SEO) in order to increase page loading speed and raise search engine rank. Besides FCP, DCL represents the HTML element behind your website, it usually costs shorter time to be triggered and loaded comparing to FCL.

Lazy Loading is a technique that defers loading time on non-critical resource such as image and text on the web page. For instance, the placeholder image suddenly replaced the final image when you scroll the page into the viewpoint. This technique is effectively reduce the time for users and search engine to load complete image and critical information on websites to achieve higher search engine ranking. Especially, users from mobile browser would definitely need to this technique to save money, time and data when they are surfing Internet on the street. You just need to few easy steps to install some HTML tag in your websites to raise the competiveness of your website on search engine and provide user-friendly experience towards audiences.

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Powerful web analyzing tool you deserve to have – Chrome User Experience Research (CrUX)

Google Chrome is one of the famous web browsers in the world, there are over 1 billion active users using its services to explore Internet nowadays. As we know, Chrome has tight connections between users’ profile and other Google services, such as search engine, YouTube, and Google Drive, users’ searching experience and interaction are significant benchmarks for marketer to have deeper recognition on their target market in order to develop strategic remarketing campaigns and local Search Engine Optimization (SEO).

There are two main factors that marketers would like to know to improve on-site optimization, users’ preference and page loading speed. For user’s preference, users have different attitudes to response to website information. For instance, Chrome users’ preference on OS system, devices, and connection type, these factors would have influences to web loading speed and web-surfing experience. CrUX provides comprehensive data for marketers to analyze target customers on Chrome so as to develop strategic local SEO and marketing campaign. On the other hand, web loading speed is based on performance metrics, First Content Paint (FCP) and DOM Content Loaded (DCL). While image quality and size would have huge influence to loafing speed and also search engine ranking, you should remain FCL speed as low as possible all the time to help search engine customers loading your web.

Chrome User Experience Research (CrUX) is a brand new SEO tool providing advanced level of analysis on Chrome users’ experiences. The concept behind this tool is utilizing Google BigQuery in Google Cloud service to compare users’ experience on page speed, device distribution and connection types, you may have complete optimization basing on those information to drive more traffic and impression of your website. Don’t waste your time, come to see the power of CrUX.

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Local SEO is your first step to success

Once you prepare good IT equipment, strategic marketing campaign and stylish website to run your business, you discover that your target customers are inactive and low engagement in your website. This situation may be caused by insufficient information or incomplete backlink support of your business to gain higher position on search engine. At this moment, you would need to have improvement on local SEO (Search Engine Optimization) to increase search visibility of your business toward your target customers.

Google My Business (GMB) is an easy way to make your company visible toward people in your area. The first thing you need to do is to enter the business address and service area. This will make search engine to calculate the possible amount of audiences and display your business information to the audiences searching for those keywords within that area. Beside business location, there are many types of business citation should be included on GMB to get higher ranking on local search engine. For example, contact detail, such as phone number, social profile and email address, to provide more opportunities for target customers to have understandings and interaction with your business in order to boost goal conversion rate.

Moreover, detail description plays an important role in local SEO to increase local search engine ranking. While business owners can place some strong keywords relating to their business categories or service, it increases possibility for search engine to connect your business to target customers.

Local SEO is a continuous process for business owner to build connection with target customers, so you should start review your GMB today to get higher rank in local search engine